Lean Customer Engagement

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“Lean Customer Engagement will provide you with many real and hypothetical examples of how market success actually happens”
Adrian Slywotzky, Author, The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits


 “So logical, that I can’t believe no one wrote about this before. Shil Niyogi nails the essence of engaging customers through his 4E framework”
Derek Blum, Vice President, Product Marketing, SpatialKey, Portland, USA

 
“Niyogi's 4E framework is a very useful construct for entrepreneurs to internalize as they go about growing their product or service business”
Ajay Lavakare, Angel Investor and Co-founder, RMSI