The companies that succeed today are those working towards customer satisfaction and focusing on educating customers, enabling them, effecting change and engaging them. Lean Customer Engagement (published by SAGE Publishing) contains a wealth of information around partnering with customers to build products or close deals in a lean and agile way without wasting effort in unnecessary sales and marketing activities. The workbook format provides meaningful support for developing evolving solutions, which can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.
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Shil Niyogi has helped many entrepreneurial firms streamline their existing operations to drive profitability. His first book “How Some Small Businesses Get their Ducks In A Row And Grow” was published by SAGE in 2011 and received excellent feedback from leading management leaders. He went to UCLA Anderson School of Management for his MBA, specializing in entrepreneurship and marketing. At Anderson, he revived the Operations association, and also co-founded a student-run news-journal on new management styles and innovations, for distribution to entrepreneurs. Currently, he continues to work with entrepreneurs and innovators to more effectively manage operations and service customers better, through enhanced intelligence gathering methods.
Lean Customer Engagement
© 2016 | Shil Niyogi
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